Cultural aspects of english and uzbek advertisements

Cultural aspects of english and uzbek advertisements

Authors

  • Munavvar Amonova Uzbekistan State World Languages University

DOI:

https://doi.org/10.5281/zenodo.11420294

Keywords:

Advertisements, advertising texts, culture, linguaculturology, copywriters

Abstract

Advertising and the texts used in it are considered one of the features of linguistic relativity. This article discusses the definitions of advertising given by representatives of various fields, as well as the similarities and differences between advertising and advertising texts in Western and Eastern cultures, through comparing and analyzing them in two languages, especially English and Uzbek.

References

Altinay, T., & Kuldeshov, A. (2023). Linguistic and cultural study of the language of advertising (on the material of the English and Karakalpak languages). Journal of Universal Science Research, 1(4), 246-248.

History of advertising - An overview. (n.d.). Retrieved from ietd.inflibnet.ac.in/bitstream/10603/375 /chapter2.pdf.

Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know. John Wiley & Sons.

Kotler, P. (2012). Kotler on marketing. Simon and Schuster.

Law of the Republic of Uzbekistan. On advertising. December 25, 1998.

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Published

2024-06-02

How to Cite

Amonova, M. (2024). Cultural aspects of english and uzbek advertisements. “Innovative and Integrative Problems of Foreign Language Development in a Multilingual Environment” International Scientific-Practical Conference, 1(01), 661–665. https://doi.org/10.5281/zenodo.11420294

Issue

Section

Section 4. DEVELOPMENT OF BILINGUALISM AND INTERCULTURAL COMPETENCE IN MULTILINGUAL EDUCATION

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