Ingliz va o'zbek tillaridagi reklamalarning madaniy jihatlari
https://doi.org/10.5281/zenodo.11420294
Reklamalar, reklama matnlari, madaniyat, lingvokulturologiya, kopirayterlar
Annotasiya
Bugungi kunda reklama va unda qo‘llaniladigan matnlar qiyosiy tilshunoslikning dolzarb xususiyatlaridan biri hisoblanadi. Ushbu maqolada turli soha vakillari tomonidan reklamaga berilgan ta’riflar o‘rganilgan hamda G‘arb va Sharq madaniyatlaridagi reklama va reklama matnlari o‘rtasidagi o‘xshashlik va farqlarni ikki tilda, xususan, ingliz va o‘zbek tillarida solishtirish orqali aniqlash va ularni tahlil etishdan iborat.
References
Altinay, T., & Kuldeshov, A. (2023). Linguistic and cultural study of the language of advertising (on the material of the English and Karakalpak languages). Journal of Universal Science Research, 1(4), 246-248.
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Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know. John Wiley & Sons.
Kotler, P. (2012). Kotler on marketing. Simon and Schuster.
Law of the Republic of Uzbekistan. On advertising. December 25, 1998.
