GENDER IDENTITY IN MEDIA AND POLITICAL DISCOURSE
Kalit so‘zlar
political communication, political discourse, political linguistics, gender factor, gender construction, gender identity, masculinity, femininity.Annotasiya
In this article, the rapid development of traditional mass media in the second half of the twentieth century, as well as the development of the Internet in the late twentieth and early twenty–first centuries, led to the creation of a single information space, a special virtual environment formed by a combination of many media streams. This affected the peculiarities of speech use and the nature of language changes. According to T.G. Dobrosklonskaya, the bulk of speech use falls today precisely in the field of mass communication, and media texts are one of the most common forms of modern language usage.
In this regard, attempts to present gender studies as pseudoscientific in theory and harmful in practice should be strongly rejected. Gender studies are polymethodological and interdisciplinary in nature. The issue of gender is now increasingly acting as a question of gender identity, since gender reveals itself as a phenomenon of self-awareness, although it also has such a component as ascription. Gender identity is formed by the person himself in the course of socio-cultural communication. Gender determines the social development and behavior of a person, and biological sex is the mainstay of this construct. Gender is a sociocultural construct that is not identical to gender and has no 152 isomorphic correspondence with it, and acts as an important foundation of social relationships.
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