CULTURAL DISSONANCE AND ITS IMPACT ON THE TRANSLATION PROCESS AND THE QUALITY OF TRANSLATION

Annotasiya

This article would examine the psychological and cognitive challenges that cultural dissonance poses for translators and how it affects both the translation process and the final product. Cultural dissonance refers to the internal conflict or discomfort experienced when engaging with cultural elements in the source text that differ significantly from the translator’s own cultural framework or the target culture. Cultural dissonance presents a significant challenge in the field of translation, affecting not only the accuracy of the translated text but also its overall quality and relevance to the target audience. This article explores the nature of cultural dissonance, examining how differences in language, values, and contextual understanding between source and target cultures can lead to misunderstandings and misinterpretations. Ultimately, the article aims to underscore the importance of recognizing and addressing cultural dissonance to improve translation practices and outcomes in an increasingly globalized world.