PECULARITIES OF ADVERTISEMENT LANGUAGE AND ITS THEORETICAL IMPORTANCE
Kalit so‘zlar
Advertising language, persuasion, emotional appeal, brand identity, visual imagery, cultural relevance, rhetoric, translation studies, localization, transcreation, food advertisements, consumer behavior, multimodal communication, clarity, conciseness, rhetorical techniques.Annotasiya
This article explores the unique characteristics of advertising language, highlighting its importance in influencing consumer behavior and establishing brand identity. It examines key features such as clarity, conciseness, and emotional appeal, alongside persuasive techniques like rhetorical questions and imperative verbs. The role of visual imagery and cultural relevance in shaping effective advertisements is also discussed. Additionally, the article addresses the theoretical importance of advertising language, particularly in the fields of communication and translation studies, emphasizing challenges in translating culturally specific food advertisements and emerging trends like localization and transcreation.
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