COHESION AND COHERENCE IN ADVERTISING TEXTS
https://doi.org/10.5281/zenodo.15590360
Kalit so‘zlar
cohesion, coherence, advertising discourse, textual analysis, lexical cohesion, grammatical cohesion, persuasive communication, consumer engagementAnnotasiya
Cohesion and coherence are essential linguistic features that enhance the clarity and effectiveness of advertising texts. Cohesion ensures grammatical and lexical linking, creating a smooth flow of information, while coherence ensures logical organization and consistency of ideas. This article examines how these features function in advertising texts to engage consumers and deliver persuasive messages. By exploring lexical repetition, grammatical connections, logical structuring, and audience relevance, it highlights the interplay between cohesion and coherence. Understanding and applying these principles enable advertisers to craft impactful texts that resonate with audiences and drive consumer action.
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