THE ROLE OF EMOTIONAL LANGUAGE VS. FACTUAL ARGUMENT IN POLITICAL SPEECHES
https://doi.org/10.5281/zenodo.19642354
Kalit so‘zlar
Emotional language, political speech, persuasion, factual argument, rhetoric, propaganda, public opinion, communication strategyAnnotasiya
This article examines the interaction between emotional language and factual argumentation in political speeches. It analyzes how politicians use emotional appeals to influence public perception, build trust, and mobilize support, while factual arguments are used to establish credibility and rational justification. The study highlights that effective political communication often combines both strategies, creating a balance between persuasion and logic. The article concludes that emotional language is more influential in shaping attitudes, whereas factual arguments strengthen long-term trust in political discourse.
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