ANALYSIS OF THEORETICAL-RHETORICAL STRATEGIES USED IN ENGLISH ADVERTISEMENTS
https://doi.org/10.5281/zenodo.20550733
Kalit so‘zlar
advertising discourse, rhetorical strategies, linguo-pragmatics, speech acts, persuasionAnnotasiya
This article analyzes theoretical and rhetorical strategies in English advertising texts from a linguo-pragmatic perspective. Based on a corpus of twenty advertising slogans, the study identifies five key strategies and their persuasive effect on consumer perception.
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