CODE-SWITCHING IN DIGITAL COMMUNICATION: THE PHENOMENON OF LANGUAGE MIXING ON SOCIAL MEDIA
https://doi.org/10.5281/zenodo.19874046
Kalit so‘zlar
code-switching, digital communication, social media, multilingualism, online discourse.Annotasiya
In the era of digital globalization, social media platforms have become dynamic spaces where multilingual users frequently engage in code-switching. This study explores the phenomenon of language mixing in online communication, drawing on the theoretical framework of Carmen Lee. The paper examines how users strategically alternate between languages to construct identity, express emotions, and enhance communicative efficiency. Using a qualitative approach, the study analyzes social media interactions and identifies the sociolinguistic functions of code-switching in digital contexts. The findings reveal that language mixing is not random but a systematic and meaningful practice shaped by social, cultural, and technological factors.
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