USE OF METAPHORS AND CULTURAL SYMBOLS IN ENGLISH AND UZBEK TOURISM TEXTS
https://doi.org/10.5281/zenodo.19657765
Kalit so‘zlar
tourism discourse, metaphor, cultural symbols, Uzbek language, English language, pragmatics, linguacultureAnnotasiya
Tourism discourse plays a significant role in shaping the perception of destinations through language. This article explores the use of metaphors and cultural symbols in English and Uzbek tourism texts, focusing on how they influence audience perception and cultural representation. By analyzing selected tourism materials, the study highlights similarities and differences in metaphorical expressions and symbolic references across the two languages. The findings demonstrate that while English tourism texts tend to use universal and globally recognizable metaphors, Uzbek tourism discourse relies more heavily on culturally embedded symbols and traditional imagery.
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