CULTURAL ADAPTATION AS A STRATEGY IN VIDEO GAME LOCALIZATION

Annotasiya

This paper examines cultural adaptation as a key strategy in the localization of video game texts. With the rapid growth of the global gaming industry, the need for effective translation that goes beyond linguistic accuracy has become increasingly important. Video games often contain culture-specific references, humor, social norms, and realia that may not be easily understood by players from different cultural backgrounds. Therefore, cultural adaptation plays a crucial role in ensuring that the target audience can fully engage with the game.