THE STRATEGIC IMPORTANCE OF TRANSLATION IN BUSINESS COMMUNICATION. A CRITICAL ANALYSIS
Kalit so‘zlar
translation, business communications, global strategy, cross-cultural communication, linguistic accuracyAnnotasiya
In the contemporary globalised business landscape, effective communication is paramount for organisational success. Language barriers persist, hindering international collaborations, customer engagement and market expansion. This study examines the pivotal role of translation in business communication. High-lighting its impact on global market access, customer experience and comparative advantage.
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