POPULAR CULTURE AS A SOFT POWER TOOL: CASE STUDIES FROM THE USA AND UK
https://doi.org/10.5281/zenodo.15517177
Kalit so‘zlar
popular culture, soft power, cultural diplomacy, global media, United States, United Kingdom, national identity, international influence.Annotasiya
In today’s globalized world, culture serves as a strategic tool of soft power. This study explores how the United States and the United Kingdom use music, film, and media to promote their values and shape global perceptions. American culture often emphasizes freedom and individualism, while British culture highlights tradition and intellectual depth. Institutions like the BBC and global streaming platforms play a key role in spreading cultural narratives. The paper concludes that popular culture strengthens international influence by creating emotional and ideological connections.
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