IMPLICIT EXPRESSION OF IMPERATIVE MOOD IN ADVERTISING TEXTS
https://doi.org/10.5281/zenodo.15454864
Kalit so‘zlar
Implicit imperative, advertising, consumer behavior, persuasive language, marketing communication.Annotasiya
All languages change over time and change is inevitable for any living language. History records that languages change over time at every level of structure which includes vocabulary, phonology, morphology and syntax. For many people, it may not be easily apparent or obvious in a day-to-day communication on a personal level because many individuals are so intimately connected to their language that they may fail to see its changes. However, languages do indeed change and some languages flourish, some expand and some languages even die.
Foydalanilgan adabiyotlar ro‘yhati
Cook, G. (2001). The Discourse of Advertising. Routledge.
Krenn, P. (2014). Language and Persuasion in Advertising. Routledge.
Cialdini, R. (2009). Influence: Science and Practice. Pearson Education.
Van Leeuwen, T. (2008). Discourse and Practice: New Tools for Critical Discourse Analysis. Oxford University Press.
