REKLAMA MEDIADISKURSIDA ANTROPOTSENTRIZM: VERBAL VA VIZUAL KOMPONENTLARNING PSIXOLINGVISTIK IDROKDAGI ROLI (O‘ZBEK VA INGLIZ TILLARI MISOLIDA)
https://doi.org/10.5281/zenodo.19873712
Kalit so‘zlar
antropotsentrizm, mediadiskurs, multimodallik, psixolingvistik idrok, verbal va vizual komponentlar, reklama, lisoniy ong.Annotasiya
Ushbu maqolada reklama mediadiskursida inson omili, ya’ni antropotsentrik yondashuvning ahamiyati o‘zbek va ingliz tillari misolida tadqiq etilgan. Reklama xabarining multimodal tabiati, xususan, verbal va vizual komponentlarning iste’molchi psixolingvistik idrokidagi roli tahlil qilingan. Tadqiqot davomida multimodal metaforalarning lisoniy ongda qayta ishlanish jarayonlari va ularning madaniy-kognitiv xususiyatlari yoritib berilgan.
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