ARTIFICIAL INTELLIGENCE IN TOURISM TRANSLATION: ADVANTAGES AND LIMITATIONS

Annotasiya

Artificial Intelligence (AI) has become an essential part of the tourism industry. The rapid integration of artificial intelligence to all spheres of our life is quickly transforming the tourism industry and the area of translation in particular. AI in tourism translation enables tourists and service providers to communicate with each other in real time and at a cheaper price. Several mobile translation applications use AI to facilitate communication between tourists and locals across the world. AI in tourism translation has a variety of applications which offer advantages to tourists and service industries. However, AI also poses challenges to the tourism sector in the form of inaccuracies, ethical issues, and limitations in functionality. AI technologies can be combined with the expertise of human translators to provide an improved and culturally appropriate experience for tourists travelling across the world. AI translation for tourism is advantageous as it enhances communication between tourists and tourism services, yet the disadvantages of AI in this area present challenges which must be overcome if AI is to be widely used in tourism.