THE APPLICATION OF COGNITIVE MECHANISMS AND ARTIFICIAL INTELLIGENCE IN DISCOURSE ANALYSIS
https://doi.org/10.5281/zenodo.15568491
Kalit so‘zlar
cognitive mechanisms, metaphor, frame semantics, prototype theory, discourse analysis, artificial intelligenceAnnotasiya
This study explores how cognitive mechanisms- metaphor, frame, and prototype- shape evaluative discourse in media and politics. Drawing on qualitative analysis, it integrates artificial intelligence (AI) as a tool that identifies patterns and enhances interpretation of value-laden language. AI-assisted discourse analysis reveals how abstract moral and ideological meanings are constructed and transmitted through language. The paper emphasizes the importance of cultural scripts and conceptual categories in shaping public perception. These findings provide insights into both linguistic theory and practical applications in political communication and education.
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